Establishing Itself as a Member Favorite, Liquid I.V. Launches Newest Flavor at Costco

Costco Passion Fruit

Liquid I.V. launches newest flavor, Passion Fruit, in Costco warehouses nationwide.

EL SEGUNDO, Calif., May 22, 2019/ PRNewswire/ -- Liquid I.V., the 360-degree wellness brand widely known for their original product, Hydration Multiplier, launched their newest flavor—Passion Fruit—in Costco warehouses nationwide today. Previously, Costco had carried Liquid I.V.'s original flavors, Lemon Lime and Acai Berry, exclusively, but they have since elected to expand to all 3 flavors. The Passion Fruit flavor will be available with an $8 discount from today until 6/16 at Costco.

"Passion Fruit is my personal favorite," said Liquid I.V. Founder and CEO Brandin Cohen. "We worked closely with our product development team who had clear objectives -- utilize clean, simple, premium ingredients that follow our scientific guidelines for maximum absorption of water in the body and tastes delicious – and wow did they do an incredible job creating something that is enjoyable for everyone. People get passionate about Passion Fruit."

After being chosen as the Costco Health & Beauty department Buyer's Pick in early 2019, Liquid I.V. began flying off the shelves at Costco. "It's convenient and comes in easy-to-use, on-the-go stick packs," said Anna Forbush, a buyer for Costco's Health & Beauty department, in her Buyer's Pick statement. "Liquid I.V. contains five essential vitamins and is vegan, as well as gluten-, soy- and dairy-free. Best of all, we've recently increased the pack size to 30 sticks. I keep some in my kitchen cabinet, my purse and my gym bag."

A strong first quarter selling the original flavors led to the prominent Club chain introducing the Passion Fruit flavor to the lineup.

Liquid I.V. continues its mission to defeat dehydration globally with its 1-for-1 Giveback pledge. With every purchase of Liquid I.V., the brand donates a serving to someone in need around the world. Earlier this year, Liquid I.V. reached 1 million servings donated, delivering sticks of their product to places like Venezuela, Mozambique, Haiti, Nicaragua, and Puerto Rico, in addition to communities in the U.S. that have been affected by natural disasters. "Something clicked for us as a business when we distilled our mission down to one clear purpose. We call it CTW or Change the World," said Cohen. "Our team wants to make a positive impact on people around the world and we're not going to stop until we do."

Liquid I.V. is carried in over 20,000 stores across the country, including the world's leading specialty, big-box and online retailers. The list includes Costco, Whole Foods Market, GNC, CVS, Albertsons, Vons, Safeway, and more. Consumers can look forward to the continued growth of the Liquid I.V. product lineup, which will focus on the expansion of natural, non-GMO health and wellness products featuring CTT™.

About Liquid I.V. 
Liquid I.V. is a 360-degree wellness company based out of El Segundo, CA, created to fuel life's adventures. The product line is great tasting, non-GMO, made in the USA, and utilizes Cellular Transport Technology (CTT™) to deliver hydration and other key nutrients rapidly into the bloodstream – helping people feel better, faster.

Written by: Samantha Colicchio, Liquid I.V. Brand Storyteller

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